When it comes to graphic design, there are some symbols, icons and shapes that seem to be constantly used, mostly because they evoke some sort of feeling or idea when outsiders see them. Whilst there is nothing wrong with the consistent use of these symbols, the fact that they have become so common (and overused in some respects) in graphic design circles is something that should not be overlooked.

Many studies have shown that babies and children are most attracted to bright colours and simple shapes - once we reach adulthood that’s one of the few things that hasn’t changed. Vibrant colour combined with streamlined geometry naturally appeal to the human eye

What’s considered stylish and professional in the graphic design industry changes all the time. You’ve probably noticed how the big businesses like McDonald’s and Microsoft and huge banks like NAB and Westpac have altered their logos in recent years to reflect a more dynamic or cutting edge design.