Many studies have shown that babies and children are most attracted to bright colours and simple shapes - once we reach adulthood that’s one of the few things that hasn’t changed. Vibrant colour combined with streamlined geometry naturally appeal to the human eye

What’s considered stylish and professional in the graphic design industry changes all the time. You’ve probably noticed how the big businesses like McDonald’s and Microsoft and huge banks like NAB and Westpac have altered their logos in recent years to reflect a more dynamic or cutting edge design.