Do's and Don'ts of Graphic Design

Many studies have shown that babies and children are most attracted to bright colours and simple shapes - once we reach adulthood that’s one of the few things that hasn’t changed. Vibrant colour combined with streamlined geometry naturally appeal to the human eye, a factor that makes exciting and unique graphic design an essential element of the online marketing of your business and establishment of its distinctive web presence.

That doesn’t mean that many different shapes should be used to form your logo or that multiple colours should be incorporated into each page of your website. Not at all. In fact, that’s one of the fastest routes to confusing your customers and turning them away. So let’s look at some of the Do’s and Don’ts of graphic design in online marketing:

Do make sure that the style of graphics is consistent and unique. From web design, to brochures, eNewsletters and catalogues, consistency ensures that your business is instantly recognisable.

Don’t complicate each page by including unnecessary detail or many different tones. Good graphic design should be simple and include less than five colours that blend together rather than clash.

Do use a trained graphic designer for the development of your logo, website and online marketing materials. A professional will be aware of the trends in your particular line of business and will choose an appropriate style of design in order to maximise the success of your marketing strategy.

Don’t think that a well-designed logo is enough. Attention should be paid to all elements of the visual presentation of your business to make sure that it is perceived as modern and professional.

As well as attracting customers to your brand and website, dynamic graphic design can enable their easy navigation of your website and makes their time spent there more enjoyable – and, of course, more profitable for you.

Posted by: Sukhbir Mehla

No comments found.