Unless you've been living under a rock for the past few months, it's more than likely that you've noticed QR Codes popping up all over the city – on flyers, posters, billboards and stickers. These curious squares of encrypted information are not just for the adventurous advertiser any more either.

It’s well-known that more than 80% of the visual information absorbed by the human eye is related to colour. Colour affects our lives in a myriad of ways – from the simple task of knowing whether a baby is a boy or girl, where pink and blue are concerned, or helping us to decide whether a loaf of bread or cut of meat is well-cooked

When you stop and think about it, there's really not one part of the internet that doesn't change on a daily basis. Websites can be updated several times a day, people Tweet every few minutes and new devices and applications are developed faster than we can learn how to use and implement them.

A quick search of the internet will reveal that almost everyone and everything is represented by a website these days. From airlines to solutions for receding hairlines, from gourmet restaurants to diet aids, from dog washes to car washes, the online world is full of all kinds of wonderful (and sometimes weird) websites promoting all manner of items

So, you’ve had a spectacular new website designed for your company and you couldn’t be happier with it. You’ve planned, strategized and implemented a high energy online marketing plan to publicise your website and guarantee it gets noticed in the increasingly competitive environment of the World Wide Web