Gone are the days of expensive paper based newsletters. Today’s eNewsletters are a very effective and economic way of reaching a target base, be it an existing customer database or a purchased list. Customer lists are easily imported to Infinite IT Solution’s newsletter module and maintenance of the database requires only simple data entry.

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It’s important to have a quality web site but what’s the use if people can’t find you? Yes there will be a portion of people that will search specifically for your company based perhaps on a referral however the benefits of search engine optimisation really come into play in providing leads from generic searches.

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Search Engine Optimisation (or SEO) refers to the strategies developed and implemented to improve a website’s ranking on search engines. You can have a stunning website using the latest web design and web development technologies but this is somewhat wasted if prospective clients cannot easily find you.

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Gone are the days of expensive paper based marketing campaigns. The digital age is here and in today’s aggressive market a quality website can change the face of your business. Consumers should be wary of template websites that, though significantly cheaper, provide very limited functionality and are exactly that, templates.

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In the last post we took a look at what Google's Caffeine is and what it means for the search engine. This time we'll take a look at the implications for business websites, and what you can do to best utilise the new algorithm.

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