With all the complicated acronyms floating around the IT world, it can be incredibly easy to become frustrated trying to decipher them and remember what they all refer to. To try to ease the burden a little, we'll now at least attempt to clear up the difference between SEM and SEO which are two processes that should never be confused.

Have you ever come across a website that seems a little strange? Does it contain a huge amount of anchor text and links at the bottom of each page? Are certain words or phrases repeated at a ridiculous frequency in inappropriate contexts? Is the URL itself incredibly long and formed from a series of words or phrases linked with hyphens?

It’s no surprise that regularly redesigning your website to update content, indexing and page structure can have a tremendous positive impact on the continued success of your business. The reason that the design and structure of your website can increase traffic is because the changes are likely to result in search engine optimisation.

Blogs are quickly emerging as one of the most popular and effective seo tools for any business, why - Because they naturally and efficiently attract the attention of search engines through their very structure. The navigation system of blogs is optimised for search engine traffic because every page is automatically linked back to other main pages.

Choosing effective keywords or phrases to target for Search Engine Optimisation can be tricky. The obvious approach is to simply identify and target your products or services however it is important to understand how competitive those key words or phrases are to understand how successful you are going to be.