A lot of people approach web design with the idea that a website should have a wild array of flashy multimedia content. Images should constantly be changing, there should be a clever splash screen before users get to the home page and so on. You can do all sorts with web technology, so why not make use of all of it right?

It's common for companies and designers alike to focus on the home page when creating a website design. The assumption is that this is the first page that the majority of users will see, which might be true for some websites. However with the increasing presence of Google and other search engines, it's also likely for someone to get dropped into a website on one of the "inside" pages.